Who we are
We are the Emotional Advantage Agency.
At DDB, we believe that by unlocking emotion, we can move people, culture and business. In a world of personalized dullness, brands that move people emotionally don’t just stand out, they outperform. That’s why we’ve built our entire philosophy around one driving idea: emotional advantage creates business advantage. For over 75 years, we’ve proven that when you connect with people on a human level—when you make them feel something deeply—they act. And when they act, brands grow. Our approach is built on three fundamental truths: 1. Emotion is the biggest driver of effectiveness. Rational arguments are processed, but emotions are felt—and only feelings lead to action. We harness the unreasonable power of emotions to give brands an unfair advantage. 2. Creativity is the last unfair advantage in business. The most creatively awarded campaigns are proven to be ten times more efficient at driving growth. Our ideas don’t just win awards; they win business. 3. Culture is our canvas. From leveraging our proprietary Feels Barometer research tool to decode emotions at scale to crafting stories that tap into cultural truths, we ensure brands don’t just participate in culture—they shape it. We ask a very simple question: Does It Move You? We are in a relentless pursuit of answering this question and we won’t stop until we make a difference because we obsess over what actually moves people and moves brands. It’s our filter and our commitment to producing creative that connects, resonates, and works in the real world.
