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Certified Toasters Vogel’s

agency

DDB

client

Vogel's

with

ToyBox

year

2024

As a “wet baked bread,” Vogel’s is unlike anything else on the bread market, and as all Kiwi know, it comes with some unique challenges. Because of the denser texture and higher moisture content, most toasters need to put Vogel’s down at least twice to achieve the perfect toast. As a result, Vogel’s gets burned more than most. To finally begin to address this age old problem, Vogel’s partnered with The Warehouse, one of New Zealand’s largest retailers, and tested every Living & Co/Kensington toaster instore and online, to certify the optimal Vogel’s toasting method for each and every model. Across all 89 Warehouse stores, for a limited time, toasters on shelves were badged with their bespoke Vogel’s certifications, so no matter which toaster Kiwi took home, they could achieve the perfect Vogel’s slice every single time.

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