Grey Day New Balance

Every year New Balance stages Grey Day globally, a day dedicated to the colour grey, which the brand considers has helped build its presence as we know it today.  We were entrusted with the task of crafting an engaging event to spotlight New Balance's lifestyle collection of footwear and apparel. To do this, created The Grey Shop, a standalone pop-up store strategically positioned in downtown Auckland for an immersive three-day experience. Serving as the focal point of our comprehensive media and influencer initiative, this temporary retail haven opened its doors to the public, seamlessly merging with our integrated campaign approach.