Blue ANZ
agency
Track / Tribal
capabilties
Digital / Social
client
ANZ
year
2023
Who knew that a bit of blu-tack could transform how NZ’s biggest bank connects with its customers? We joined forces with ANZ to revolutionise their performance marketing programme and grow their digital channels with this fun new creative platform that’s powered by data. Thanks to this adorable character, ANZ has been able to engage their customers with digital communications that are personalised, cost-effective and delightful.
Play
Film
We chose to work with TRACK+Tribal for their deep data expertise, effective creative platform and inspiring strategic thinking. The work will assist our customers in managing banking digitally – early indications are showing it’s working exceptionally well. It’s fantastic to work with a digitally focused team that aligns so well with us.
Dave Gascoigne, Head of Digital Performance.
The latest work
