Ginger Giant MAC'S

Ginger in flavour and giant in taste, Mac’s brief to DDB was to be bold. The campaign features a series of ‘sightings’ of the Ginger Giant himself as he delivers ginger beer up and down the country from his forest cave. DDB and Lion’s new ‘Mac’s Ginger Giant’ campaign heralds a brand new direction for the well-known craftbrand. The integrated campaign marks Mac’s first foray into the competitive RTD category celebrating Ginger Giant, alcoholic ginger beer made with New Zealand Vodka.