Make It Click McDonald's

As Kiwis get set to hit the road this summer, McDonald’s New Zealand and DDB Group Aotearoa are reminding people to stay safe and “Make It Click”. In a bid to keep Kiwis safe during the season of road tripping, we have dug deep into the archives. Together with the talented New Zealand DJ Jess Rhodes, McDonald’s is remixing road safety with a modern take on the classic Kiwi anthem ‘Make It Click’. Originally launched in the eighties, ‘Make It Click’ influenced a generational change in seatbelt use. It was then re-released by McDonald’s in 2003 to a new generation, now Millennials and Gen Xs, as part of their road safety education. In 2024, the anthem returns with a fresh DnB mix, reminding a younger generation of drivers to click it twice – buckle up and activate ‘do not disturb’ on their devices to stay focused behind the wheel.