DDB GROUP © 2025
ALL RIGHTS RESERVED

Grey Day New Balance

agency

MANGO

capabilties

Experiential / Social / Influencer

client

New Balance

year

2023

Every year New Balance stages Grey Day globally, a day dedicated to the colour grey, which the brand considers has helped build its presence as we know it today.  We were entrusted with the task of crafting an engaging event to spotlight New Balance's lifestyle collection of footwear and apparel. To do this, created The Grey Shop, a standalone pop-up store strategically positioned in downtown Auckland for an immersive three-day experience. Serving as the focal point of our comprehensive media and influencer initiative, this temporary retail haven opened its doors to the public, seamlessly merging with our integrated campaign approach.

Play the Film
Play the Film
Play the Film
Play the Film
Play
Film

THE LATEST WORK
Let’s chat about your next opportunity
Let's talk

Get in touch

Join the team

Explore open roles

0